Wouldn't you think that if the Phoenix was going to transform from a "weakly" paper to a "weekly" paper that they would go down fighting. The online version and the blogs that accompany it need to make the transition from a secondary role to a primary role. That means that your blog topics need to be about something that people other than the staff have an interest in. That means that the Custodian of Public Opinion actually express an opinion that someone understands.

This is like watching a slow painful death.